Skip to main content
University of Nebraska Omaha logo University of Nebraska Omaha
APPLY MY UNO DIRECTORY

Students Faculty Staff Community
University of Nebraska Omaha logo
College of Business Administration
APPLY MY UNO DIRECTORY
Students Faculty Staff Community
  • About Us Backback to Main menu
    • About CBA
    • Why Choose the UNO College of Business Administration?
    • Mission, Vision, and Social Responsibility
    • Dean's Message
    • AACSB Accreditation
    • Faculty and Staff Directory
    • Advisory Boards
    • Our Alumni Network
    • News and Events
  • Academics Backback to Main menu
    • Undergraduate Programs
    • Graduate Programs
    • Undergraduate Academic Advising
    • Collaborative Leadership Minor & Minors for Non-Business Majors
    • CBA Scholars Academy
    • CBA Capstone Cup
  • Admissions Backback to Main menu
    • Undergraduate Admissions
    • Graduate Admissions
    • Scholarships
    • Graduate Assistantships
    • Financial Support
    • Request Information
  • Student Involvement Backback to Main menu
    • Student Involvement
    • CBA Student Organizations
    • Study Abroad
    • CBA Internships
  • Outreach Backback to Main menu
    • Outreach
    • Genius of Buffett
    • High School Business Competition
    • Prep Academy
    • Maverick Investment Camp
    • Maverick Young Entrepreneur Bootcamp
    • CBA Career Outfitters
    • International Outreach
  • Centers and Programs
    Centers
    • CBA Career Center
    • CBA Center for Real Estate and Asset Management
    • The Center for Collaboration Science
    • UNO Center for Economic Education
    • Center for Innovation, Entrepreneurship and Franchising
    • Center for International Business Initiatives
    • Koraleski CAB Lab
    • Nebraska Business Development Center
    Programs
    • Executive and Professional Development Program
    • NSF I-Corps
    • Underserved Law Opportunity Program
    • Financial Literacy Program
    Students work in the Jack and Stephanie Koraleski Commerce and Applied Behavioral Laboratory
    CBA students are doing amazing things.

    Explore the possibilities - contact us today.

    Email CBA(Opens an external site in a new window)
  • Resources Backback to Main menu
    • Tutoring
    • Undergraduate Academic Advising
    • CBA Career Center
    • UNO Support Services
    • Mammel Hall
    • Diversity, Equity, and Inclusion
    • Magazine and Newsletter
    • UNO Speech Center
  • Executive Education Backback to Main menu
    • Executive and Professional Development Program
    • Executive MBA Program

Dr. Shannon Cummins

  1. UNO
  2. College of Business Administration
  3. College of Business Administration Directory
  4. Dr. Shannon Cummins
Profile Image

Dr. Shannon Cummins

  • Marketing & Entrepreneurship, Professor
email:
scummins@unomaha.edu
office:
MH  303T
office phone:
402.554.3156

note:
This profile is pulling in data from Digital Measures. Postings on personal websites or social media do not indicate that the individual is speaking on behalf of UNO.

General Information

Biography

Dr. Cummins began her teaching career as a tenured member of the College of Business and Economics at the University of Wisconsin-Whitewater. There she helped to grow the Institute for Sales Excellence and developed and ran dozens of sales competitions with more than 1,000 student/professional sales interactions annually. Prior to working in sales, she studied at the University of Nebraska-Lincoln and was a Fulbright Scholar at the Warsaw School of Economics.

Teaching Interests

Sales, sales management, negotiations, international marketing

Research Interests

Sales and sales education, sustainability, governance

Service Summary

Dr. Cummins serves as Director of the Center for Professional Sales. She also serves on a number of college and university-wide committees and as Editor of Journal for Advancement of Marketing Education.

Awards and Honors

Best Paper Award - 2015

Outstanding Paper Award - 2017

Best Sales Paper Award - 2015

Contribution to Students Campus-wide Award - 2008

College of Business and Economics Faculty Service Award - 2016

Education

Ph D, University of Nebraska-Lincoln, Marketing, 2012

Scholarship/Research/Creative Activity

Selected Publications

Cummins, Shannon, Peltier, James. 2021. Understanding Students’ Decision-making Process When Considering a Sales Career: A Comparison of Models Pre- and Post-exposure to Sales Professionals in the Classroom, Journal of Personal Selling & Sales Management.

Cummins, Shannon, Nielson, Blake, Peliter, James, Deeter-Schmelz, Dawn. 2020. A Critical Review of the Sales Education Literature 2.0, Journal of Marketing Education, 42 (3), 198–216.

Nielson, Blake, Cummins, Shannon. 2019. Recruiting Sales Students: The Value of Professionals in the Classroom, Marketing Education Review.

Cummins, Shannon, Reilly, Timothy, Carlson, Les, Grove, Stephen, Dorsch, Michael. 2014. Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context, Journal of Macromarketing, 34, 3, 332-348.

Hayden, F. Gregory, Campbell, Elliot, Cummins, Shannon. 2010. The Ranking of Contractors to the U.S. Department of Defense According to Integrated Power Blocs Among the Contractors, Journal of Economic Issues, 44, 2, 411-420.

Service

Department, College, and University

Director, UNO Center for Professional Sales, 05/01/2019 - 05/31/2019

Professional

Fulbright National Screening Committee, Committee Member, Screen University applicants at the national level and determine which proceed to country-level selection., 01/01/2020 - 12/31/2020

General Information

Biography Teaching Interests Research Interests Service Summary Awards and Honors Education

Scholarship/ Research/ Creative Activity

Selected Publications

Service

Department, College, and University Professional

College of Business Administration

Address
  • College of Business Administration
  • 300 Mammel Hall
  • 6708 Pine Street
  • Omaha, NE 68182   map
  • unocbainfo@unomaha.edu
Social media
Contact Us
  • Dean's Office: 402.554.2303
  • Academic Advising: 402.554.3419
  • AACSB Accreditation
  • Nebraska Business Development Center

Next Steps

  • Visit UNO
  • Request Information
  • Apply for Admission
  • The UNO Advantage
  • Our City (Omaha)

Just For You

  • Future Students
  • Current Students
  • Work at UNO
  • Faculty and Staff
  • A-Z List

Popular Services and Resources

  • my.unomaha.edu
  • Academic Calendar
  • Campus Buildings & Maps
  • Library
  • Pay Your Bill
  • Course Catalogs
  • Internships & Career Development
  • The Maverick Store
  • MavCARD Services
  • Military-Connected Resource Center
  • Speech Center
  • Writing Center
  • Human Resources
  • Center for Faculty Excellence

Affiliates

  • University of Nebraska System
  • NU Foundation
  • Buffett Early Childhood Institute
  • Daugherty Water for Food Institute
  • National Strategic Research Institute
  • Peter Kiewit Institute
  • Rural Prosperity Nebraska
  1. University Policies
  2. Privacy Statement
  3. Accessibility
  1. 402.554.2800
University of Nebraska Omaha
University of Nebraska Omaha, 6001 Dodge Street, Omaha, NE, 68182
  • ©  
  • Emergency Information Alert
  • MavsReport

Social Media

Omaha Skyline

Our Campus. Otherwise Known as Omaha.

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.