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General Information
Biography
Dr. Sona Klucarova received her Ph.D. in Business Administration (Marketing) from the University of Central Florida. Before joining UNO, she was a postdoctoral researcher at Montpellier Business School in France. Her research has been published in Marketing Letters, Journal of Business Research, Psychology & Marketing, Applied Psychology, Journal of Global Fashion Marketing, Journal of Cleaner Production, Journal of Hospitality and Tourism Management, and Current Psychology. Dr. Klucarova is a native of Slovakia.
Teaching Interests
Principles of Marketing, Omni Channel Marketing
Research Interests
Social Status, Conspicuous Consumption, Luxury Consumption, Influencer Marketing, Societal Issues, Advertising
Education
Ph D, University of Central Florida, Orlando, FL, Marketing, 2020