About the Department of Marketing and Entrepreneurship
The UNO Department of Marketing and Entrepreneurship offers a concentration in Marketing for the Bachelor of Science in Business Administration (BSBA) degree program. Marketing study at UNO includes emphasis in many areas students will need for the diverse array of career choices in the marketing field. Entrepreneurship concentration is for students interested in starting, owning, and/or operating a business venture as well as students interested in serving entrepreneurial ventures as consultants, bankers, accountants, and marketing professionals.
About Our Programs
Marketing Career Opportunities
Marketing is responsible for attracting and keeping satisfied customers by ensuring the organization’s products and services provide the benefits customers seek for costs they are willing and able to pay.
Marketing professionals meet target segments’ needs with high-quality innovative products, fair prices, efficient or value-added distribution channels, and attention-grabbing, informative communication. Sound research and analytic skills enable marketers to understand customer segments and the overall marketplace.
Marketing goals are to build and maintain long-term profitable relationships by offering superior value to satisfied and loyal customers.
Careers
- Advertising and promotions
- Brand management
- Business-to-business marketing
- International marketing
- Marketing research
- New product development
- Purchasing
- Retail management
- Sales and sales management
- Social media
Marketing Concentration Curriculum
All Marketing majors must complete a minimum of 18 credit hours within the concentration.
Curriculum
- Marketing research
- Strategic planning
- Promotional strategy
- Advertising and social media
- Marketing service products
- International marketing
- Customer motivations and behaviors
- Critical thinking, analytical, and teamwork skills