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Phani Tej Adidam, Ph.D., Appointed Fulbright Specialist in Sri Lanka

Dr. Phani Tej Adidam, Professor and Chair of the Marketing and Entrepreneurship Department and Director of the Center for International Business Initiatives at UNO CBA, will spend three to four weeks in Sri Lanka this coming January, as a Fulbright Specialist. He will be helping Eastern University in building their Bachelor of Business Administration and MBA programs, with focuses on Entrepreneurship.

  • published: 2024/08/26
  • contact: Melissa Lindell Kozak - Sr. Director of Communications & Marketing, UNO CBA
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Dr. Phani Tej Adidam, Ph.D.

Mammel Hall – Dr. Phani Tej Adidam, Professor and Chair of the Marketing and Entrepreneurship Department and Director of the Center for International Business Initiatives at UNO CBA, will spend three to four weeks in Sri Lanka this coming January, as a Fulbright Specialist. He will be helping Eastern University in building their Bachelor of Business Administration and MBA programs, with focuses on Entrepreneurship.

"I am deeply honored to be invited as a Fulbright Specialist at Eastern University in Sri Lanka, where I will have the privilege of contributing to the enhancement of student enrollment, curriculum development, faculty capacity building, and research promotion in their business programs. This collaboration represents a valuable two-way exchange of knowledge, as I am eager to learn from the dedicated faculty and students at Eastern University and bring innovative ideas and best practices back to UNO. I look forward to the mutual growth this partnership will foster," Adidam said.

Previously, Dr. Adidam spent part of 2022 at the Management Center Innsbruck (MCI) in Austria as a Fulbright Scholar where he taught, conducted research, and enhanced UNO’s reputation in the global community.

Dr. Adidam holds a Bachelor of Commerce (Honors) from Banaras Hindu University, India, an MBA from Institute of Management Technology, India, and a Ph.D. from Texas Tech University. He was honored with the Distinguished Alumni Award from the Faculty of Commerce at Banaras Hindu University, India. His dedication to teaching has earned him numerous teaching awards at UNO. Recently he was awarded the system-wide President’s Excellence Award for Teaching.

Dr. Adidam teaches sales, brand, marketing, and management strategies in the MBA, Executive MBA, and BSBA programs. His innovative approach has transformed key programs at UNO, including the Executive MBA and MBA programs. He has introduced dual-degree programs that have expanded UNO’s global footprint, attracting international students and enriching the academic environment.

Beyond traditional degree programs, Dr. Adidam excels in engaging a wide range of stakeholders. He has conducted executive education sessions, workshops, and summits, benefiting countless executives, faculty, and students. His mentorship extends to entrepreneurs, and he actively supports industry associations and non-profits with his expertise in branding, digital marketing, and customer engagement.

Dr. Adidam’s contributions to global education are unparalleled. He has taught at twelve prestigious international business schools and created global teaching opportunities for his colleagues. His leadership in international student immersion trips and the innovative Collaborative Online International Learning (COIL) approach has provided enriching, cross-cultural experiences for students. Through global capstone projects and education abroad programs, he has prepared students for impactful careers worldwide, enhancing their international competencies. Dr. Adidam’s research appears in several leading academic journals – Journal of Marketing; Journal of International Marketing; Journal of Marketing Management; among others.