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Taking the “Business of Art” to the Community

UNO faculty and staff offer workshops to help Omaha artists and UNO art students learn how to market and monetize their work.

  • published: 2024/10/08
  • contact: Melissa Lindell Kozak - Sr. Director of Communications & Marketing, UNO CBA
Business of Art at the Benson Theatre

Mammel Hall – For the past three years, University of Nebraska at Omaha (UNO) Business Librarian Isabel Soto-Luna, UNO Creative Production Lab Supervisor Charles Fisher, and CBA Marketing and Entrepreneurship Professor Zhihao (Max) Yu, Ph.D., have led UNO art students through free workshops designed to help them market and monetize their work.

This year, the group was invited to host the workshop at the Benson Theatre where they helped artists from the Omaha community start a business plan, with the assistance of the Nebraska Business Development Center (NBDC) housed at UNO.

Ten local artists came to the event to learn how to market their products and create a business plan. Soto-Luna and Fisher spoke about the different things the UNO Criss Library can help artists do, while Yu explained the different ways they could market their products. The group has even presented these workshops at art industry conferences.

“We are grateful for the opportunity to contribute to the community and to make business and marketing tools accessible to artists,” Yu said.