Requirements of the Marketing (Primary) & Sales (Secondary) Undergraduate Dual Concentration
Students earning a concentration in marketing and sales learn research and communication skills necessary for discovering and satisfying the needs or desires of their firm's target market. Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses.
Part 1: REQUIRED COURSES (9 CREDITS)
- MKT 3100 Professional Selling (3)
- MKT 4300 Marketing Management (3)
- MKT 4340 Marketing Research (3)
Part 2: REQUIRED COURSES (3 CREDITS from the options below
- MKT 4000 Special Topics in Marketing OR Sales Team Credit (3)
- MKT 4200 Consultative Selling Principles (3) *Recommended
- MKT 4320 Sales Management (3)
- MKT 4510 Marketing (SALES) Internship (3)
- MKT 4760 Selling in an Entrepreneurial Context (3)
AVAILABLE ELECTIVES (6 CREDITS REQUIRED from the options below)
- MKT 3610 Business to Business Marketing
- MKT 3600 Business Ethics
- MKT 3350 Marketing Services Products
- MKT 3340 Channels of Distribution
- MKT 3320 Consumer Behavior
- MKT 4000 Special Topics in Marketing OR Sales Team Credit^
- MKT 4200 Consultative Selling Principles^
- MKT 4210 Selling Financial Services
- MKT 4220 Global Strategic Account Management
- MKT 4320 Sales Management (3)^
- MKT 4510 Marketing (SALES) Internship^
- MKT 4760 Selling in an Entrepreneurial Context^
^Can only be counted once toward the dual concentrations
For more information about the dual concentration, please contact the College of Business Administration Undergraduate Advising Office at:
Email: unocbaadvising@unomaha.edu
Phone: 402.554.3419