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Introducing the Office of Strategic Marketing and Communications

The Office of University Communications has changed its name to reflect the unit’s new strategic mission.

the Office of Strategic Marketing and Communications staff

Introducing the Office of Strategic Marketing and Communications (MarComm)

The Office of University Communications (UCOMM) has adopted a new name and visual identity as the Office of Strategic Marketing and Communications (MarComm) in order to align with its elevated role in supporting the university’s mission.

Since launching nine years ago with limited staff to meet the university’s basic communications needs, MarComm has expanded to a team of 26 that encompasses Digital Communications, Editorial and Media Relations, Events, and Marketing. Today, under the direction of Chief Communications and Marketing Officer Makayla McMorris, MarComm directly supports the Office of the Chancellor by providing campus-wide leadership in areas of perception, retention, engagement, and recruitment.

“MarComm has been and will continue to be the driving force in our university’s mission to inspire a new generation of people to join our community of lifelong learners and shape our state’s future,” UNO Chancellor Joanne Li, Ph.D., CFA, said. “This new identity recognizes their impact, elevates them as a resource on our campus, and sets the tone for how we position ourselves as an institution moving forward. Congratulations to our MarComm team on this exciting milestone.”

In addition to a name change, MarComm has also redeveloped its website to serve as a case study in brand identity, highlight its suite of services to campus partners, promote individual staff members as thought-leaders, and display each MarComm department’s creative and strategic capabilities.

“As our campus and community evolve to meet the needs of our state, it is crucial that we evolve with it,” McMorris said. “Our commitment to fiercely enhance and promote the UNO brand, offer premier service, inspire passion for the university’s mission, challenge complacency, and drive innovation will continue to strengthen.”

To learn more about MarComm’s work from the past six months and get familiar with the office’s strategic direction, view MarComm’s latest Exceptional Stories publication.


About the University of Nebraska at Omaha

Located in one of America’s best cities to live, work and learn, the University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university. With more than 15,000 students enrolled in 200-plus programs of study, UNO is recognized nationally for its online education, graduate education, military friendliness and community engagement efforts. Founded in 1908, UNO has served learners of all backgrounds for more than 100 years and is dedicated to another century of excellence both in the classroom and in the community.

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