The Office of Strategic Marketing and Communications has created and consolidated the following resources for UNO campus partners to use in order get started on your next big project.
UNO Marketing Lookbook
The marketing lookbook is an overview of UNO's brand story from our brand expression to our creative strategy to our visual execution. It's the culmination of presenting our audience with the right message at the right time in the right way with a compelling look and feel that creates the essence of the UNO brand.
UNO Messaging Strategy
The messaging strategy is an overview of UNO's high-level approach for creating marketing content. The strategy includes messaging direction, audience personas, types of mediums, messaging topics, and timing to ensure that every piece of marketing content serves and sustains a legitimate purpose.