Emerging Media Lab

Our Members

Meet the diverse group of scholars and professionals contributing to the Emerging Media Lab.

	Dr. Chad S. Owsley School of Communication College of Communication, Fine Arts and Media Areas of Research: His research focuses on media history, examining the evolution of communication practices and technologies. He studies innovation and the role of emerging technologies in media communication. He also explores the Diffusion of Innovation theory and its application in media industries.
	Dr. Nicky Bi School of Communication College of Communication, Fine Arts and Media Areas of Research: Why and how people engage in electronic word-of-mouth communication on emerging networking sites, focusing on message diffusion and its effects in emerging media.
	Dr. Lei Guo School of Communication College of Communication, Fine Arts and Media Areas of Research: Her research examines the evolving challenges in journalism due to digital transformation. She studies how journalists adapt to shifts in technology, audience engagement, and newsroom practices while maintaining professional well-being. She also explores the impact of political news on public attitudes and political participation.
	Dr. Jeremy Harris Lipschultz School of Communication College of Communication, Fine Arts and Media Areas of Research: Emerging Media Communication, Emerging Media Measurement & Management, Media Law and Policy, Online Optimization, Media Organizations, Online Branding, Emerging Network Analysis
	Dr. Jody Neathery-Castro Department of Political Science College of Arts and Sciences Areas of Research: Emerging Media and Violent Radicalization, Political Conflict and Gender Inequality, Cultural Trade and the Global Economy
	Dr. Roma Subramanian School of Communication College of Communication, Fine Arts and Media Areas of Research: Health Communication
	Dr. Adam Tyma School of Communication College of Communication, Fine Arts and Media Areas of Research: Computer-Mediated Communication, Media Literacy, Online Communities, Cultural Studies, Technology and Pedagogy, Online Life, Community Training
	Dr. Zhihao (Max) Yu Assistant Professor, Marketing and Entrepreneurship College of Business Administration Areas of Research: Behavioral research in digital marketing and personal selling