This guide has been developed to help our campus community tell the University of Nebraska at Omaha (UNO) story using consistent brand elements to build and reinforce one voice.
There are three sections to this guide.
Academic Brand Guide
- The UNO Brand
- Official Logos & Marks
- Graphic Styles
- Photography & Videography
- Digital Communications
- Promotional Products
- Important Resources
- Purchased Advertising
Athletic Brand
University of Nebraska System Guidelines
The University of Nebraska at Omaha (UNO) is a proud brand within the University of Nebraska system.
Questions?
If you have questions related to the use and application of any of these documents, please contact the Office of Strategic Marketing and Communications (MarComm) at marcomm@unomaha.edu.
Academic Brand Guide
The UNO Brand
Investing in a single visual identity that is consistently reinforced is the most effective strategy and best use of resources for sharing UNO’s story. Having a unified university image supports our efforts to continue to promote UNO’s reputation as a premier metropolitan university with local, state, national, and international audiences.
Consistency allows UNO to visually link the university more closely to its many programs that support the mission of teaching, research, and service. This guide will be periodically revisited and updated.
If you have a question regarding brand guidelines or need branding assistance, please contact the Office of Strategic Marketing and Communications (MarComm) at marcomm@unomaha.edu.
Official Logos & Marks
The University of Nebraska at Omaha (UNO) is a proud brand within the University of Nebraska system.
Graphic Styles
Photography & Videography
These guidelines apply to all photography and videography originating from the Office of Strategic Marketing and Communications (MarComm) as well as faculty, staff, students, and third-party photographers and/or videographers hired to do work for the university.
It is the role of the unit to organize photo and video services to ensure that these guidelines are being followed.
Digital Communications
The following guidelines include items to be considered for properly branding digital materials such as websites, bulk email services, e-newsletters, social media, or other materials used to communicate on behalf of the University of Nebraska at Omaha (UNO) and/or any UNO unit or organization.
Promotional Products
Branded merchandise and promotional items can play an important role in connecting with our audiences. Choosing useful and meaningful products leaves a positive lasting impression. Follow brand guidelines and licensing procedures when planning and designing promotional products.
Purchased Advertising
The Office of Strategic Marketing and Communications (MarComm) is charged with ensuring that all advertising on behalf of the University of Nebraska at Omaha (UNO) is both cost-effective and supportive of university brand standards, graphic standards, and messaging.
Important Resources
No matter the role at UNO, everyone can play a part in strengthening UNO’s reputation, building further trust and recognition with our audiences, and elevating our collective efforts, by presenting the UNO brand consistently through all forms of communication.Using the official UNO marks and logos helps tell the UNO story and creates a visual link to all of the wonderful things happening at UNO.
The Office of Strategic Marketing and Communications (MarComm) manages the university brand, in order to maintain brand consistency across all communication touchpoints.