Social media is an important part of how we, as a university, communicate with our students, alumni, faculty, staff, and other key audiences. Social media can help enhance the university’s reputation, increase visibility for our initiatives, engage new audiences, and promote news and accomplishments.
Consider your avatars, profile, and background images to be extensions of UNO and its web presence.
Review the University-Affiliated Social Media Accounts policy
Avatars
University Communications has designed avatars to create a consistent presence for official UNO social media accounts, including Facebook, Instagram, Twitter, and YouTube. The avatars are designed to work within both square and circular framing.
Social media avatars are not a replacement for the college- or department-specific typesettings and may only be used online for the purposes of displaying the social media account information.
An editable template is available to create your UNO Avatar. Download an avatar template.
Guidelines
Proper Usage:
- DO establish a single consistent avatar across all of your social media channels.
- DO include the Campus Icon and the name/acronym of the group managing the account. One-, two-, and three-lined templates have been created to accommodate varying needs.
- DO use the official UNO brand font URW Grotesk.
Improper Usage:
- DO NOT use the UNO logo or Campus Icon by itself. This is reserved for UNO’s main institutional social media accounts only.
- DO NOT use colored backgrounds other than black.
- DO NOT use photographs for an avatar.
Cover Photos & Backgrounds
Cover photos and backgrounds must be easily recognized as being associated with the university by using photos, colors, and fonts that are in line with UNO brand standards.
Photos work best for header images because they resize differently on desktop and mobile; text and graphics can get cut off or covered depending on the device a visitor uses to access your channel.
An editable template is available to create your Cover Photo. Download a cover photo template.
Guidelines
Proper Usage:
- DO use the same cover image across ALL platforms.
- DO use an iconic and identifiable photograph from the UNO photo library as your graphical representation. Consider using a photo of your location.
- DO use UNO’s primary color black. Remember red may be used only as an accent color and should not make up more than 20% of any composition.
- DO use the official UNO brand font URW Grotesk.
- DO keep social media graphics simple and clear of text as much as possible.
Improper Usage:
- DO NOT use busy or repeating backgrounds.
- DO NOT hide content and graphics behind your avatar/profile icon, page name, or buttons.
- DO NOT use clip art or blurry photos pulled from the internet.
- DO NOT use red as the primary color for cover photos.
Facebook Cover
Twitter Cover
